Figuring out the logistics of this as you move through it.
Based purely on the circle version at the moment (as the icon isn’t finalised) it actually occupies a huge amount of space as you move through which is great.
Length of about 9 shelves.
Also great to have it going vertically up some of the columns to further define the section.
My last attempt before giving up on this style of design for stage two.
And it worked.
It looks like if I am careful about my placement it will work in the space of the supermarket without interfering with the product fronts.
Very rough plays but has quickly answered my questions surrounding it.
My favourite is the one that has the placement right down the end of the aisle over a section and is viewed from the other end of the aisle.
Sketching up some possibilities to work around the limitations found.
Would it work if placed on a corner at the end of an aisle
Playing with data projection on shelving
Nothing in particular on it, just shapes, words and colours testing
This stage is the most important as it is left forever once the rollout is complete.
This style of the stage also affects every other stage.
This stage relies on the new sections popping up being visible from a distance whilst not being overwhelming within the aisles.
This stage relies on a large installation to define the section
Got my dad to help out by drawing me up the dimensions within a supermarket, so that whilst I’m doing my planning I have a realistic idea of the space I’m working with.
Might also be useful to make a small 3D model of a supermarket to implement my final executions.
Sketches from a week ago.
original sketches of icon ideas from a week ago.
Again - Note a lot has changed since then.
The design of these disaster scenario cards is quite cool and simple to explain the effects of something
Have began looking at anamorphic type/graphics as a possible execution in stage one of my supermarket roll out.
Its appealing as it attracts attention, communicates a message and conveys change with movement.
Some quick designs from a few weeks ago!
Things have changed a lot since this. But still worthwhile developments.
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