Marcy Banbury 453 & 454

Workbook Continuation

When the design started, so did the printing of concepts. So for the continuation of my workbook check out the 3 books inside hand in box.

(The usb with video is in there too)

Figuring out the logistics of this as you move through it.

Based purely on the circle version at the moment (as the icon isn’t finalised) it actually occupies a huge amount of space as you move through which is great.

Length of about 9 shelves.

Also great to have it going vertically up some of the columns to further define the section.

High-res

The other possibilty in terms of stage two.

Nowhere near as visable, doable or brand friendly as the other concept.

So for now this one goes. It interferes with the placement of products too much.

Only way it could be justified is if it relied solely on light and not on the movement and fixed position of anamorphic.

High-res

Thanks to TLB for this one.

My last attempt before giving up on this style of design for stage two.

And it worked.

It looks like if I am careful about my placement it will work in the space of the supermarket without interfering with the product fronts.

Very rough plays but has quickly answered my questions surrounding it.

My favourite is the one that has the placement right down the end of the aisle over a section and is viewed from the other end of the aisle.

Stage Three possibilities

Looking at concepts of having things match up as you walk your trolley through the supermarket. Will explore this more soon.

Execution possibilities

Sketching up some possibilities to work around the limitations found.

Would it work if placed on a corner at the end of an aisle

Data Projection Findings

After my plays with the data projector on the shelving there are many things I need to reconsider when thinking about anamorphic design in the supermarket environment.

Limitations:

Takes up too much over product space, so if painted would interfere with products, or not make sense if you left out the product surface area.

Need to be quite particular on where the source of view is placed as is quite particular and only is seen perfectly from one angle.

Findings:

Shapes work best.

Bright colours best

Need to do it to average height for most peoples vision.

Need to do it in a space that mostly doesn’t involve shelving so much if possible. So no products are interfered with.

continued.

Playing with data projection on shelving

Nothing in particular on it, just shapes, words and colours testing

Class - 14/9

Laying out the stages for class to show where I’m at.

Feedback

Is best when I separate the work out into stages as its easier to critique and understand what each is aiming to achieve.

Work on this week (my thoughts, & some from feedback)

Stage one
Sketches if how it might play out
Copywriting of possible hints

Stage two
Lots of sketches of how it would look
A few of it mocked up and photographed
& if necessary some of it photoshopped

Stage three
Sketches of it within the space
Not as important as stage two visually
Copywriting solving the communication hand-holding

Stage four
Logo concepts
At least 5 I’m happy with to work with